3 Consumer Trends to Consider in 2015
The first days of the year typically start off with our best-intentioned resolutions, but often ends with feelings of guilt for not following through with them. How about some resolutions you can not...
View ArticleRepositioning a Brand to Stand Out in a Saturated Market
By Nature® Pet Foods recently underwent a brand refresh to adopt a new look and feel, as well as launch an entirely new line of dog and cat foods and dog treats. Using our PROVEN CREATIVE® principal...
View ArticleWhat is the ROI of Rebranding?
As a branding agency, one question that we hear from time to time is “what is the ROI of rebranding”. The reality is that there is not an easy answer or formula for short term measurement. And we don’t...
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